Case Study
Leveraging GenAI in Music Creation
UX/UI DesignUser ResearchProduct Design
Year
2022
Project
SoundWave Inc.
Problem
Solution
Year
2022
Project
SoundWave Inc.
Problem
Solution
Interviews with people lead to discovering core pain points of the music production process. Less experienced interviewees expressed issues with the amount of information they'd need to take in when using professional tools and a lack of assistance. More experienced users who were already familiar with tools mostly talked about the difficulties they felt when coming up with new ideas or the initial stages of a project.
Digital Audio Workstations are too complex and offer too many options to pick from
Coming up and setting up with new projects can be difficult.
Figuring out where to start is often the hardest part of learning
This is Sara, she loves listening to music and was always curious about creating her own songs. Sadly she does not have the time to learn about production and even when she tried to learn all of the information seemed overwhelming.
From the interviews it was also possible to identify what the users would like to accomplish with this tool and come up with core features
Create songs:
Explore new ideas:
Sharing:
The way non technical people describe and understand music is very different from how musicians or producers do it. Without expert music theory and production knowledge, we are limited to describe music with terms like bright, chill, heavy, etc. Interestingly that is also how musicians often describe the sound they are looking for, using non-technical terms like chunky.
To adapt to this way of describing music, I opted to follow a keyword based approach to starting and editing tracks.
As a way to validate the concept and get some early user feedback a low-mid fidelity prototype was created. For testing users where given the task of creating a simple song and exporting it
