»Redesigned checkout UX to reduce drop-offs in the final stages of the conversion funnel, improving conversion rates by 28%
»Developed a Design System that standardized digital communications, increasing efficiency in asset generation by 157% and guaranteeing consistency across communication channels
»Contributed to the development of internal tools, increasing productivity by 12% and reducing user errors by 36%
»Conducted A/B Testing in campaign pages, contributing to a 25% increase in user engagement
»Designed and implemented accessible components to ensure WCAG 2.2 compliance and improve user inclusivity
»Developed 100+ visual assets across dozens of promotional campaigns, increasing brand consistency and online presence
UX Researcher & Teaching Assistant
NTNU
August 2023 - February 2024 | Contract
»Conducted usability testing with 8 users and over 30 hours of behavioral analysis, resulting in a 20-point heuristic evaluation report that defined requirements for future UI component standardization
»Identified 7 areas of UI inconsistency across the platform, prioritizing a backlog of 13 critical design improvements that informed the creation of new, standardized components
»Designed and led 8 workshops and provided 1-on-1 mentorship to 25 students, improving the students' shared understanding of UX/UI methodologies
Web Designer
CIAUD
January 2023 - May 2023 | Contract
»Implemented responsive design solutions for a stable experience across different devices, reducing bounce-rates by 34%
»Applied information architecture principles to ensure better navigation across the website, reducing time to task completion by 27%